Privacy Policy
Last updated June 26, 2026
This Privacy Notice for RentUp LLC ("we," "us," or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:
- Visit our website at https://www.rentup.co, or any website of ours that links to this Privacy Notice;
- Use Apartment Rentals — we help find you the perfect apartment rental;
- Engage with us in other related ways, including any sales, marketing, or events.
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at support@rentupusa.com.
Summary of Key Points
This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics below.
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information? Some of the information may be considered "special" or "sensitive" in certain jurisdictions — for example, racial or ethnic origins, sexual orientation, and religious beliefs. We do not process sensitive personal information.
Do we collect any information from third parties? We do not collect any information from third parties.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.
In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties.
How do we keep your information safe? We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.
What are your rights? Depending on where you are located geographically, applicable privacy law may mean you have certain rights regarding your personal information.
How do you exercise your rights? The easiest way to exercise your rights is by submitting a data subject access request, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.
1. What information do we collect?
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us. The personal information we collect may include:
- Names
- Phone numbers
- Email addresses
- Contact preferences
Sensitive Information. We do not process sensitive information. All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
2. How do we process your information?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including to respond to user inquiries and offer support to users — for example, to respond to your inquiries and solve any potential issues you might have with the requested service.
3. When and with whom do we share your personal information?
In Short: We may share information in specific situations described in this section and/or with the following third parties.
We may need to share your personal information in the following situations:
- Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
- Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Notice. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
SMS / text messaging consent
If you opt in to receive text messages from RentUp, we use the mobile phone number you provide only to send the messages you have consented to — such as marketing messages, appointment reminders, and service updates. Your mobile opt-in and consent information will not be shared with, sold, or rented to any third parties or affiliates for their own marketing or promotional purposes. We may share your information with the subcontractors that help us operate our messaging program (for example, our SMS platform provider), solely to deliver these messages on our behalf. You can opt out at any time by replying STOP, and reply HELP for assistance. Message and data rates may apply, and message frequency may vary.
4. How long do we keep your information?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible, we will securely store your personal information and isolate it from any further processing until deletion is possible.
5. How do we keep your information safe?
In Short: We aim to protect your personal information through a system of organizational and technical security measures.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
6. Do we collect information from minors?
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at support@rentupusa.com.
7. What are your privacy rights?
In Short: You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.
Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us using the contact details provided in the section "How can you contact us about this notice?" below. However, this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, the processing of your personal information conducted in reliance on lawful processing grounds other than consent. If you have questions or comments about your privacy rights, you may email us at support@rentupusa.com.
8. Controls for do-not-track features
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice. California law requires us to let you know how we respond to web browser DNT signals; because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time.
9. Do United States residents have specific privacy rights?
In Short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia, you may have rights to access, correct, copy, or delete the personal information we maintain about you.
Categories of personal information we collect. We have collected the following categories of personal information in the past twelve (12) months:
| Category | Examples | Collected |
|---|---|---|
| Identifiers | Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, IP address, email address, and account name | NO |
| Personal information as defined in the California Customer Records statute | Name, contact information, education, employment, employment history, and financial information | YES |
| Protected classification characteristics under state or federal law | Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data | NO |
| Commercial information | Transaction information, purchase history, financial details, and payment information | NO |
| Biometric information | Fingerprints and voiceprints | NO |
| Internet or other similar network activity | Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements | NO |
| Geolocation data | Device location | NO |
| Audio, electronic, sensory, or similar information | Images and audio, video or call recordings created in connection with our business activities | NO |
| Professional or employment-related information | Business contact details, job title, work history, and professional qualifications if you apply for a job with us | NO |
| Education information | Student records and directory information | NO |
| Inferences drawn from collected personal information | Inferences drawn from collected personal information to create a profile or summary about an individual's preferences and characteristics | NO |
| Sensitive personal information | — | NO |
We will use and retain the collected personal information as needed to provide the Services or for: Category B — 6 months. We have not disclosed, sold, or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months, and we will not sell or share personal information belonging to website visitors, users, and other consumers in the future.
Your rights. You have rights under certain US state data protection laws. These rights are not absolute, and in certain cases we may decline a request as permitted by law. They include the right to know whether we are processing your personal data; to access it; to correct inaccuracies; to request deletion; to obtain a copy of the data you previously shared; to non-discrimination for exercising your rights; and to opt out of processing for targeted advertising, the sale of personal data, or certain profiling.
How to exercise your rights. To exercise these rights, you can contact us by submitting a data subject access request, by emailing us at support@rentupusa.com, or by referring to the contact details below. We will verify your identity before acting on your request. If we decline to act, you may appeal by emailing support@rentupusa.com; if your appeal is denied, you may submit a complaint to your state attorney general.
10. Do we make updates to this notice?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. If we make material changes, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.
11. How can you contact us about this notice?
If you have questions or comments about this notice, you may email us at support@rentupusa.com or contact us by post at:
RentUp LLC
3557 Decatur St.
Denver, CO 80211
United States
12. How can you review, update, or delete the data we collect from you?
You have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please contact us at support@rentupusa.com.